Project: Organization Publication. SCA Newsjournal – A magazine for a national architecture preservation group which promotes the preservation and restoration of commercial architecture such as Diners, Drive-in Movie theatres and roadside tourist attractions.
1989 through 1995
Product Development Objective: One challenge was to get as much visual impact as possible for a very minimal budget. Stylistically the publication needed to balance the academic seriousness of the editorial content while celebrating the flamboyant and whimsical nature of the featured architecture. |