Item: Luxe Candleholders in polished aluminum and red velvet accented with cream tassles
Product Development Objective: Taper candle holders have long been a commodity category where it's hard to achieve distinction. By combining polished metal with fabric we've made the basic taper to a whole new place. What's more is that the shaft is cheap iron or wood which reduces the cost by reserving the more expensive materials for the top and the base. Any fabric can be used for the shaft to coordinate with any program.
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