Project: Woven rattan end table

Product Development Objective: The lowest shelf on a Mass-merchant planogram is always a challenge. It is too far down to use for smaller items and often overlooked while filing past with a shopping cart. This table for TARGET's “Exotic Travels” program is one of a number of programs for which I developed a small furniture item with decorative accessory appeal.

Sales: Target Stores – 12,006 pieces at a $19.99 retail 12/20/2003

For other commercial items see the section on Consumer Products.