Brass compass on wood and brass stand

Product Development Objective: To come up with a nautical instrument item that was big enough to show up on the shelf and have perceived value while still meeting mass-merchant price point requirements.

Sales:
Target Stores – 9,972 pieces
Target Stores – 11,464 pieces 12/7/2002
Target Stores – 12,088 pieces 10/4/2003
Enesco Corp. – 216 pieces 7/10/2002

Total Sales: 33, 740 pieces