Soldier’s Watch with leather loop on brass and wood stand

Product Development Objective: The objective was to create a stand-alone décor item out of a watch. The stand gives the item a significant shelf presense and reduces the “shrinkage” or theft factor. The item shipped with a 4 color booklet with instructions for changing the battery.

Sales:
Target Stores – 7,660 pieces 2/08/2003
Target Stores- 11,433 pieces 10/04/2003

Total Sales:19,093 pieces