Brass “Armillary Form” Bookends

Product Development Objective: The objective was to evoke classical but masculine imagery in a cost conscious form. Even though the rings make these items seem bigger than they are giving them a significant shelf presence the amount of actual brass material is minimal. For TARGET they were packaged as a set of two held together with a 4-color strap.

Sales:
Target Stores – 9,880 pieces 12/16/2001
Target Stores- 11,506 pieces 12/07/2002
Target Stores – 12,084 pieces 10/04/2003
Enesco Corporation – 216 pieces 07/18/2002

Total Sales: 33,686 pieces